HubSpot Inbound Marketing
Certified
SEO content strategist
Strategic content for buyers, search and the new answer engines.
I write for real buyers first, then shape the work so it can perform in search, support AI discovery, and help your team explain what your product actually solves.
Open desk: one retainer content spot available.
Words for teams including:
SweetProcess
Userpilot
Videowise
Rockee
Surfer
StoryChief
SEOProfy
Ranktracker
Digido
SweetProcess
Userpilot
Videowise
Rockee
Surfer
StoryChief
SEOProfy
Ranktracker
Digido
Certifications
HubSpot Content Marketing
Certified
SEO
Certified
Where I fit
When content needs more than a draft.
Sometimes strategy on its own is not enough. Sometimes execution on its own is not enough either. The strongest content usually needs positioning, search intent, structure, and the final draft working together.
The content problem
- Topics are chosen, but the angle is weak.The keyword exists, but the piece does not yet have a point of view.
- Drafts explain the topic but miss the buyer.The content is accurate enough, but it does not answer the questions people ask before choosing.
- Product mentions feel pasted in.The article needs to show where the product fits without turning into a sales page.
- Old pages could work harder.Some content already has potential and needs a better structure, refresh, or clearer next step.
How I help
- I start with the buyer's job.Search intent matters, but the human problem behind the query matters more.
- I build a useful structure before drafting.The outline carries the argument, examples, product context, and answer-ready sections.
- I write with SEO and AI discovery in mind.Clear explanations, quotable sections, and source-aware framing make the page easier to retrieve.
- I keep the work grounded.No inflated claims, no keyword stuffing, and no pretending every post is a growth strategy.
Services
The main ways I help content teams.
SEO Content Strategy
Content direction, topic prioritization, briefs, and AI-search checks for teams that need a clear publishing plan.
SEO Content Writing
Search-led articles that explain the topic clearly and connect it to buyer questions.
Product-led Writing
Helpful articles where your product appears naturally inside examples, workflows, and decision points.
BOFU Writing
Alternatives, comparisons, use cases, reviews, and decision-stage content for buyers close to choosing.
Content Refreshes
Updates for pages that need stronger intent matching, structure, examples, internal links, and next steps.
Editorial writing
Editorial features, reported stories, industry analysis, and long-form commentary for publications, thoughtful brands, and publication-style company work.
Niches I understand and have an interest in
Markets where I can get up to speed without hand-holding.
B2B SaaSEcommerceRetailMartechHRTechProductivitySalesTechFintechHealth/MedTech
What people say about working with me.
Start here
Send the page, draft, or content gap.
Send the brief, draft, article, workflow, product page, or content problem. I will review the context first, reply with the clearest next step, and we can decide together whether written feedback is enough or a call would help.
Optional call
Prefer to talk it through first?
If that feels easier, you can book a short call. I usually prefer having a little project context first, but either route works.
Quick answers
Do you only write for SaaS companies?
No. SaaS is a strong fit, but I am also interested in ecommerce, retail, fintech, insurance, HealthTech, MedTech, medical content, and health content.
Do you use AI to write drafts?
No. I may use tools for research support, organization, or checks, but the thinking, structure, and writing are human-led.
Can you help with content strategy?
Yes, especially when the strategy is close to execution: topics, briefs, search intent, refresh priorities, and AI-search readiness.
What happens before a call?
You can start with the form or go straight to a short call. If you share the context first, I can usually make the conversation much more useful.