Case studies

The work and its evidence.

Published projects, retained screenshots and clear explanations of what the numbers show.

Rockee / Archived 2023 article

Comparing content marketing analytics tools.

~$16kEstimated annual paid-search equivalent

A research-led roundup comparing analytics tools and explaining how they help content teams measure their work.

Rockee has closed, and the original article is no longer live. This is historical work shown through retained evidence.

Videowise / Historical search snapshot

~$50kEstimated annual paid-search equivalent

An educational article defining DTC ecommerce and explaining its practical business context.

SEOProfy / Historical search snapshot

~$5.8kEstimated annual search traffic value (Ahrefs)

An agency comparison guide addressing ecommerce marketing providers and related commercial search queries.

Published work

Explore the agency comparison guide to see the research, structure and buyer-focused explanations.

Surfer / Historical search snapshot

~$3kEstimated annual search traffic value (Ahrefs)

A focused guide to SEO for a single-page website, with practical explanations for a constrained site format.

SweetProcess / Historical search snapshot

A workflow education article explaining the distinction between an SOP and a policy, with examples and expert context.