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SEO, AI-search, ecommerce, SaaS content, and sharper sample posts built to show the thinking.

This is where I publish strategy notes, industry-specific sample pieces, and commercial content examples that show how I approach modern search, product context, buyer trust, and decision-stage writing.

Recent writing.

Strategy notes, sample articles, and editorial pieces that show the thinking on the page.

eCommerce

Dec 2023 eCommerce

Omnichannel vs Multichannel: Which is the Better eCommerce Approach?

89%. That’s the percentage of customers companies retain using omnichannel engagement strategies. In comparison, 50% of multichannel marketers say they usually or always hit their financial goals. The…

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