SEO Content Writing Services

SEO content writing

I write SEO content for B2B SaaS, ecommerce, and technology companies.

Most of my work is long-form. That includes product-led articles, alternatives and comparison pages, software roundups, how-to guides, research-heavy pieces, and other content targeting search demand.

I can work from an existing brief or handle the research and outlining too. Depending on the piece, that might involve testing the product, reviewing competing content, interviewing customers or subject-matter experts, digging through primary sources, and working out where the product fits before I draft.

Tell me what you need See my work

Long-form SEO B2B SaaS Ecommerce BOFU content Product-led writing Content refreshes

Work published for teams including

SweetProcess Userpilot Videowise Rockee Surfer StoryChief SEOProfy Ranktracker

The work

SEO content built around what the page actually needs

A software comparison needs proper product research. A statistics page needs clean sources. A technical explainer may need documentation and expert input. An older article being refreshed needs a good look at what has changed since it was published.

I adjust the research and writing process to the assignment instead of forcing every article through the same template.

What I write

Long-form SEO content

Guides, explainers, how-to articles, category content, and other pieces built around a clear search opportunity.

Alternatives and comparisons

Competitor pages, versus articles, alternatives posts, and other bottom-of-funnel content for readers already comparing their options.

Software roundups and reviews

Listicles and review-led content built from individual product research, pricing, documentation, reviews, community discussions, and testing where possible.

Product-led content

Articles that explain where the product fits through workflows, examples, screenshots, use cases, and relevant product context.

Content refreshes

Updates for older pages that need fresher sources, stronger intent matching, better examples, clearer product context, or a better structure.

Content briefs

Search intent, competing-page research, structure, sources, product opportunities, internal links, image notes, and clear direction for the writer.

Research

I prefer the original source.

When a statistic comes from an original survey, report, paper, public dataset, or company study, I try to find that source before using somebody else’s summary.

Depending on the assignment, I can work through:

product documentation and demos
company and industry reports
academic papers
government and regulatory sources
customer and subject-matter expert interviews
review platforms and community discussions
product testing

Process

How I approach an SEO content project

I get clear on the assignment

I start with the keyword or topic, the audience, the product, the brief, and what the company expects the page to accomplish.

I review the search landscape

I look at the intent Google is surfacing, the formats that rank, the questions competitors answer, and the areas where the existing results are weak or repetitive.

I research the subject and product

The source mix depends on the piece. For product-heavy work, I want to understand the software properly. For research-heavy work, I spend more time with the underlying evidence.

I build the outline

I use the outline to settle the order, questions, evidence, examples, screenshots, product context, and internal-link opportunities before drafting.

I draft and revise

I check clarity, sourcing, repetition, examples, product coverage, and whether each section is doing useful work.

Scope

What I can handle around the draft

Search intent research
SERP and competitor analysis
Article angle
Content outline
Primary-source research
Product research
SME interviews
Customer interviews
Long-form writing
Internal-link suggestions
Screenshot and image notes
Title and meta suggestions

SEO + AI search

I also account for how content is being discovered through AI search.

Google is still part of the picture, but people are also using AI Overviews, ChatGPT, and other answer engines to research problems and compare products.

I account for that where it makes sense through stronger sourcing, clear answers, useful examples, product context, original information, and sections that can still make sense when they are retrieved outside the full article.

See my GEO content writing services →

Selected work

A few SEO pieces from my portfolio

Surfer

Wisdom is a talented writer whose work is consistently clear and written to resonate with readers. He’s able to match our brand tone, incorporate product and subject matter expertise, and create optimized SEO content. Wisdom is also easy to collaborate with and always delivers on time.

Owen McGab Enaohwo
CEO & Co-Founder, SweetProcess

Pricing

SEO content writing pricing

From $400

Most long-form SEO and product-led pieces fall between $400 and $500+, depending on the research involved, subject complexity, interviews, product testing, and scope.

Individual content projects

SEO articles, product-led content, comparisons, alternatives, software roundups, and related long-form work start at $400.

Ongoing content

Need a regular publishing cadence or a mix of strategy, briefs, writing, and refreshes? Ongoing engagements are quoted separately.

Get a project quote

Industries

Where I have experience

B2B SaaS

Product onboarding, documentation, knowledge management, HR software, workflows, analytics, SEO software, content marketing software, sales technology, and related categories.

Ecommerce

Ecommerce software, DTC, retail, logistics, payments, ecommerce marketing, growth, and African ecommerce markets.

SEO and content

SEO, link building, search intent, analytics, content strategy, content refreshes, and the software teams use to manage those jobs.

Healthcare and MedTech

I am also a medical student, which gives me a useful research foundation for assignments involving medical terminology, academic sources, healthcare, HealthTech, and MedTech.

FAQs

SEO content writing FAQs

Do you write B2B SaaS SEO content?

Yes. B2B SaaS makes up a large part of my portfolio. I have written educational articles, product-led content, alternatives pages, comparisons, software roundups, and other search-led pieces.

Can you work from our existing briefs?

Yes. I regularly work from client briefs. I can follow the structure provided and flag changes when the search intent, research, or product positioning would benefit from them.

Do you do keyword research?

Yes, when it is part of the assignment. I can also work from keywords and a content plan your team has already mapped out.

Can you interview subject-matter experts or customers?

Yes. I have used interviews and expert input in client work before, particularly where a piece needs original experience, stronger examples, or information competitors do not have.

Do you refresh existing SEO content?

Yes. I can update old sources and product information, review current search intent, strengthen thin sections, improve internal links, and make the overall page more useful.

Do you work on retainers?

Yes. I work on individual assignments and ongoing content engagements. Retainers are quoted based on the mix of strategy, research, writing, refreshes, and monthly volume.

Work with me

Have a keyword, brief, content gap, or batch of pieces?

Send me what you have. I can look at the scope, the research involved, and where I can fit into your existing content process.

Send project details See more work

SEO Content Writing Services for B2B SaaS and Ecommerce Brands

SEO content built around what the page actually needs