I write content for B2B SaaS, ecommerce, and technology companies that want to be discoverable across traditional search and AI search.
That can include Google, AI Overviews, ChatGPT Search, and other answer engines that retrieve, summarize, or cite information from the web.
I approach that work through research, source quality, clear structure, product understanding, search intent, and original information where it adds something useful.
Work published for teams including
SweetProcess Userpilot Videowise Rockee Surfer StoryChief SEOProfy Ranktracker
The scope
What I mean by GEO content writing
Generative engine optimization usually refers to work aimed at improving how a brand appears in AI-generated answers.
On the content side, I am interested in the questions people are asking, what information they need, what an answer engine would have to retrieve to answer well, and where the company genuinely belongs in that conversation.
There is a lot of overlap with SEO. A page still needs to be useful, accessible, understandable, well sourced, and worth surfacing in the first place.
What I write
GEO content writing services
Research-led long-form content
Guides, explainers, and category content built around real questions and supported by sources that can survive a closer look.
Product-led content
Articles that explain the product through workflows, use cases, screenshots, examples, features, and the problems it is actually suited to.
Alternatives and comparison pages
Decision-stage content with enough product context for somebody to understand where the differences between their options matter.
Statistics pages
Reference pages built from original reports, datasets, academic papers, company research, and other sources that can be traced back properly.
Original research
Content built around first-party datasets, surveys, analysis, interviews, experiments, or findings that other sites cannot simply reproduce.
GEO content refreshes
Updates for existing pages that need stronger sourcing, fresher information, clearer answers, better product context, or a more useful structure.
Research
The source matters.
If a number comes from an original survey, I want the survey.
If a product claim is documented by the company, I want the documentation.
If a conclusion comes from a study, I want the paper before I repeat somebody else’s summary of it.
Depending on the assignment, that can mean working through:
- original company research
- product documentation
- government and regulatory data
- academic papers
- industry surveys and reports
- customer and expert interviews
- product testing
- community and review data where it adds useful context
GEO without the theatre
What I don’t sell as a GEO shortcut
There is already a lot of advice around AI search. Some of it is useful. Some of it takes ordinary content work, gives it a new acronym, and adds rules that do not make the page better.
Writing awkwardly for LLMs
I am not turning every paragraph into a rigid answer fragment at the expense of natural writing and useful explanation.
Hundreds of near-identical pages
I would rather build one strong page around a meaningful topic than manufacture separate pages for every slight variation of the same question.
Manufactured authority
I am interested in actual links, original research, useful citations, expert input, and genuine third-party coverage.
Guaranteed AI citations
I cannot promise that ChatGPT, Google, or another system will cite a specific page for a specific prompt. I can improve the underlying content and look at what happens.
Process
How I approach a GEO content project
I map the question and the commercial context
I start with what people are trying to understand, compare, solve, or buy, and where the company fits into that conversation.
I review the search and answer landscape
I look at traditional results, related questions, competing content, and the sources already being used around the topic.
I find information worth adding
That may be first-party data, original research, expert commentary, product evidence, stronger examples, clearer definitions, or primary sources competitors have skipped.
I structure the page clearly
I want somebody to understand the sections without having to decode the writing or reread the surrounding article for basic context.
I write and revise
I check the sources, claims, examples, product context, repetition, internal links, and whether the page adds anything useful to the topic.
Original input
What can make a page harder to replace
Some assignments only need a very good explanation. Others become much stronger when the company can contribute information other pages do not have.
- Internal product data
- Customer interviews
- Subject-matter expert interviews
- Original surveys
- First-party benchmarks
- Internal process data
- Product screenshots
- Original examples
- Real customer questions
- Company research
- Experiments and tests
- Primary external sources
Measurement
I still want something we can measure.
AI visibility is harder to measure than a conventional keyword ranking, but the picture is improving.
I care more about evidence like that than a standalone GEO score with no connection to traffic, visibility, leads, or revenue.
Related work
A few research-heavy pieces from my portfolio
Single Page SEO: 9 Steps to Rank 1-Page Websites
Search · SEO education StoryChief7 Link Building Strategies For Your Clients & Agency
Search · Research · Expert input SweetProcessSOP vs. Policy: How They Differ [+Examples & Expert Tips]
Research · Search · Expert input Userpilot11 Onboarding Gamification Examples to Engage and Retain Users
Product-led content · ExamplesWisdom is an excellent writer. He is skilled in using SEO techniques and providing in-depth information about a specific topic. He also goes the extra mile by consulting additional sources, such as conducting interviews and including quotations to enhance expertise on a topic.
Pricing
GEO content writing pricing
From $400
Most long-form GEO, SEO, and product-led pieces fall between $400 and $500+, depending on research depth, subject complexity, product testing, interviews, and scope.
Long-form GEO pieces, product content, comparisons, refreshes, and related content projects start at $400.
Original research, reports, large statistics projects, and other substantial research work are scoped separately.
FAQs
GEO content writing FAQs
What is GEO content writing?
GEO content writing is content work aimed at improving how useful and discoverable a company’s information is across generative search and answer engines.
Is GEO different from SEO?
There is a lot of overlap. I treat GEO as an extension of the same content foundations rather than a completely separate writing discipline.
Can you guarantee ChatGPT or Google will cite my content?
No. Citation and placement are controlled by the platforms. I can improve the research, source quality, structure, clarity, product context, and originality of the page.
Can you refresh existing content for GEO?
Yes. I can review existing content for source quality, outdated claims, weak examples, thin product context, and missing information.
Do you handle technical GEO?
My core service is content. Technical SEO and development work can sit with your SEO or technical team.
Do you offer ongoing GEO content support?
Yes. I can work on individual pieces, batches, refresh projects, or ongoing content engagements.
Work with me
Want to build content for search and AI discovery?
Send me the topic, keyword, existing page, research idea, or content plan. I can look at what the page needs, how much research is involved, and where I can fit into the process.