SaaS SEO Benchmarks 2026: Organic Traffic, CTR, and Domain Rating

How much organic traffic should a SaaS website get, and what happens to clicks when Google displays an AI Overview? The answer depends on whether you’re measuring monthly clicks across a website, the click-through rate of a whole domain or clicks from a specific position in Google. This article separates those measures so you can use the right comparison.

This page collects 34 SEO benchmarks from original research measured in 2026. Ahrefs’ Google Search Console datasets give website-level figures. Advanced Web Ranking, SE Ranking and Semrush describe changes in search results and click behavior. Similarweb adds measured AI referral traffic through May 2026.

2026 SaaS SEO benchmarks at a glance

• 9 monthly organic clicks was the median for Ahrefs Domain Rating 0–10 sites in June 2026.
• 1,594 monthly organic clicks was the median for sites with Domain Rating 50–60.
• 0.84% sitewide CTR was the median for Domain Rating 50–60 sites.
• 9.69% position-one CTR was recorded on AI Overview desktop SERPs in Advanced Web Ranking’s July study.
• 59.73% of tracked queries produced AI Overviews in SE Ranking’s February study.
• 71% growth in commercial-query AI Overview appearance was recorded by Semrush.

Original research and data windows

Ahrefs’ CTR report states a sample of 422,421 websites. Its printed Domain Rating group counts add up to 344,956. The report does not reconcile those totals, so the subgroup figures here retain their original labels.

Organic traffic by website authority (June 2026)

1. Ahrefs analyzed Google organic traffic across 344,956 websites

Ahrefs’ June 2026 traffic benchmark uses anonymized Google Search Console data from 344,956 websites. It reports median monthly clicks across industries, Domain Rating bands and indexed-page groups. Ahrefs’ June 2026 organic traffic study.

The website-wide distribution tells you where sites in the sample sit. For a real SaaS benchmark, compare your Search Console clicks with direct competitors of similar age, size and brand recognition.

2. Sites with an Ahrefs Domain Rating of 0–10 received a median of 9 monthly organic clicks

In Ahrefs’ 2026 traffic sample, websites with Domain Rating (DR) 0–10 recorded a median of nine clicks from Google in a month. Ahrefs’ June 2026 organic traffic study.

A new SaaS site with nine monthly clicks should first check whether its product pages are indexed and whether prospects can find its core use cases and integrations. Those are more immediate priorities than a large blog calendar.

3. Sites with Domain Rating 30–40 received a median of 308 monthly organic clicks

Ahrefs reported 308 median monthly organic Google clicks for websites in the DR 30–40 group in June 2026. Ahrefs’ June 2026 organic traffic study.

At this level, split Search Console clicks between brand queries and product-category searches. A strong brand can lift the total even when the site has little visibility for new buyers.

4. Sites with Domain Rating 50–60 received a median of 1,594 monthly organic clicks

The Ahrefs DR 50–60 group recorded 1,594 median monthly clicks in the same June 2026 sample. Ahrefs’ June 2026 organic traffic study.

Check whether the monthly clicks come from branded terms, developer documentation or commercial comparisons. Each brings a different kind of visitor.

5. Sites with Domain Rating 70–80 received a median of 10,988 monthly organic clicks

In Ahrefs’ 2026 traffic dataset, the median for DR 70–80 websites reached 10,988 organic Google clicks each month. Ahrefs’ June 2026 organic traffic study.

Compare the strongest and weakest topic clusters by indexed pages, impressions and clicks. A high domain-wide median can hide important content sections that attract little demand.

Organic traffic by industry and indexed page count (June 2026)

6. Internet and telecommunications sites recorded 25,683 median monthly organic clicks

In Ahrefs’ June 2026 industry table, the Internet & Telecom category had a median of 25,683 monthly organic Google clicks across 378 websites. Ahrefs’ June 2026 organic traffic study.

An internet service provider, a software marketplace and a developer platform can all fall under adjacent industry labels, yet compete for very different searches. Use the category as context, then select individual websites for comparison.

7. Computers and electronics sites recorded 18,650 median monthly organic clicks

The Computers & Electronics category in Ahrefs’ June 2026 traffic benchmark recorded a median of 18,650 monthly Google clicks across 516 websites. Ahrefs’ June 2026 organic traffic study.

A device retailer and a workflow software company may be classified near each other but attract different query types. Compare their branded and nonbranded traffic separately.

8. Finance websites recorded 20,940 median monthly organic clicks

Ahrefs reported a median of 20,940 monthly Google organic clicks among 1,167 Finance websites in June 2026. Ahrefs’ June 2026 organic traffic study.

For a finance SaaS product, examine search demand for the specific accounting, payment or compliance workflows it supports before benchmarking against finance publishers.

9. Websites with fewer than 10 indexed pages recorded a median of 12 monthly organic clicks

Ahrefs’ indexed-page table recorded 12 median monthly Google clicks for websites with fewer than 10 indexed pages. Ahrefs’ June 2026 organic traffic study.

For a five-page SaaS site, verify that the homepage, feature pages and contact or demo path answer basic buyer questions. Those pages may matter more immediately than expanding to fifty blog posts.

10. Websites with 200–500 indexed pages recorded a median of 2,463 monthly organic clicks

The 200–500 indexed-page group in Ahrefs’ June 2026 traffic sample received 2,463 median monthly Google clicks. Ahrefs’ June 2026 organic traffic study.

Export indexed landing pages and sort them by qualified organic visits. A library can have hundreds of indexed posts while most buyer inquiries come from a handful of comparison and integration pages.

Website-wide organic click-through rates by Domain Rating (June 2026)

11. Sites with Domain Rating 0–10 had a median sitewide organic CTR of 0.39%

Ahrefs’ June 2026 Google Search Console CTR report measured 0.39% median click-through rate for websites with Domain Rating 0–10. Ahrefs’ June 2026 CTR study.

Ahrefs calculates this across each website’s Google search impressions and clicks. It includes the site’s mix of brand, category and informational searches.

12. Sites with Domain Rating 10–20 had a median sitewide CTR of 0.56%

Ahrefs reported 0.56% median whole-site organic click-through rate for DR 10–20 websites in June 2026. Ahrefs’ June 2026 CTR study.

If branded searches have high CTR but category queries have low CTR, an average across the whole site can hide the pages that need attention.

13. Sites with Domain Rating 30–40 had a median sitewide CTR of 0.65%

The DR 30–40 cohort in Ahrefs’ June 2026 dataset had 0.65% median sitewide organic click-through rate. Ahrefs’ June 2026 CTR study.

Group Search Console queries by brand, alternatives, integrations and informational topics. Then compare impressions and clicks within each group.

14. Sites with Domain Rating 50–60 had a median sitewide CTR of 0.84%

Ahrefs’ June 2026 median sitewide organic CTR for DR 50–60 sites was 0.84%. Ahrefs’ June 2026 CTR study.

A domain with 0.84% sitewide CTR can still have a page getting 20% CTR for a specific high-ranking query. The units are different, so give each its own report column.

15. Sites with Domain Rating 70–80 had a median sitewide CTR of 1.25%

Websites with DR 70–80 recorded 1.25% median whole-site CTR in Ahrefs’ June 2026 data. Ahrefs’ June 2026 CTR study.

Measure the share of impressions coming from branded queries, then inspect whether AI Overviews, maps or other rich features appear for important nonbranded searches.

16. Sites with Domain Rating 90–100 had a median sitewide CTR of 2.91%

At DR 90–100, the median in Ahrefs’ June 2026 sitewide CTR table was 2.91%. Ahrefs’ June 2026 CTR study.

Split the site’s CTR into branded and nonbranded searches. A large navigational audience can raise a domain’s median without improving its reach among unfamiliar buyers.

Organic CTR by website size and industry (June 2026)

17. Websites with fewer than 10 indexed pages had a median organic CTR of 0.58%

Ahrefs reported a 0.58% median whole-site CTR for websites with 0–10 indexed pages in June 2026. Ahrefs’ June 2026 CTR study.

For a small site, review the queries each page appears for. A title promising a generic definition may be a poor fit for a query asking about product integrations or pricing.

18. Websites with 200–500 indexed pages had a median sitewide CTR of 0.75%

The 200–500 indexed-page group recorded 0.75% median organic CTR across its sites in Ahrefs’ June 2026 dataset. Ahrefs’ June 2026 CTR study.

A 250-page library may contain dozens of outdated pages. Count how many pages generated at least one search click before using site size as evidence of content reach.

19. Websites with 5,000 or more indexed pages had a median sitewide CTR of 1.74%

Ahrefs’ largest page-count group, with at least 5,000 indexed pages, recorded a 1.74% median sitewide CTR in June 2026. Ahrefs’ June 2026 CTR study.

A big library needs section-level reporting. Product documentation might generate search demand while the comparisons section drives most trial signups.

20. Internet and telecommunications websites had a median sitewide organic CTR of 1.94%

In Ahrefs’ June 2026 industry table, Internet & Telecom websites recorded 1.94% median sitewide organic CTR. Ahrefs’ June 2026 CTR study.

This category offers one software-adjacent reference for organic search, alongside direct competitors and site-level benchmarks.

21. Computers and electronics websites had a median sitewide organic CTR of 1.67%

Ahrefs reported 1.67% median website-wide CTR for Computers & Electronics websites in June 2026. Ahrefs’ June 2026 CTR study.

The industry’s CTR varies with brand searches and the types of websites sampled. Compare companies serving similar buyers before setting a target.

22. Business and industrial websites had a median sitewide organic CTR of 0.86%

The Business & Industrial category had a median sitewide organic CTR of 0.86% in Ahrefs’ June 2026 table. Ahrefs’ June 2026 CTR study.

An industrial SaaS company might look at this category for context, then compare the exact job-to-be-done queries searched by its manufacturing customers.

Google search CTR and AI Overviews in 2026

23. Advanced Web Ranking measured 20.02% CTR for Google’s first organic result on July 2026 desktop SERPs

Advanced Web Ranking’s July 2026 US desktop study reported a 20.02% average organic CTR for position one across sampled search results. Advanced Web Ranking’s 2026 CTR study.

Advanced Web Ranking measures individual search positions. Ahrefs’ figures above summarize entire websites. Use Advanced Web Ranking when forecasting clicks from a specific ranking.

24. Google’s first organic result recorded 9.69% CTR on AI Overview SERPs in Advanced Web Ranking’s July 2026 study

When an AI Overview appeared in Advanced Web Ranking’s July 2026 US desktop sample, first-position organic CTR was 9.69%, compared with 20.02% across the broad SERP sample. Advanced Web Ranking’s 2026 CTR study.

If a page ranks first for a query with an AI Overview, check its actual Search Console CTR before using a traditional position-one CTR estimate in a traffic forecast.

25. AI Overviews appeared on 43% of desktop SERPs sampled by Advanced Web Ranking in July 2026

Advanced Web Ranking found AI Overviews on 43% of the desktop search results in its July 2026 sample. Advanced Web Ranking’s 2026 CTR study.

Add an AI Overview yes/no field to the priority query list. Review changes in rankings, impressions and clicks for those queries each month.

26. Advanced Web Ranking recorded a 74.3% zero-click rate on AI Overview search results

In the July 2026 study, 74.3% of searches with AI Overviews ended without an organic result click, versus 53.6% for searches without an AI Overview. Advanced Web Ranking’s 2026 CTR study.

For an informational page, track impressions and organic clicks, then review whether its target query consistently shows an AI Overview. That gives context to a falling CTR.

27. Position-two CTR was 64% lower on AI Overview SERPs in Advanced Web Ranking’s study

Advanced Web Ranking’s July 2026 analysis found a 64% lower click-through rate for the second organic result when an AI Overview appeared, compared with its standard SERP comparison. Advanced Web Ranking’s 2026 CTR study.

For position-two queries, separate those with an AI Overview from those without one before estimating expected traffic.

28. Position-three CTR was 56% lower on AI Overview SERPs in Advanced Web Ranking’s study

The third organic position had a 56% lower CTR on AI Overview SERPs in the same July 2026 analysis. Advanced Web Ranking’s 2026 CTR study.

The study’s third-position result suggests a different click pattern from the second position. Build projections using the relevant position and SERP type.

29. Advanced Web Ranking found the desktop CTR gap widened by 6.03 percentage points in Q2 2026

Comparing January–March with April–June 2026, Advanced Web Ranking found the desktop CTR gap between traditional and AI Overview SERPs widened by 6.03 percentage points for the first two organic positions. Advanced Web Ranking Q2 2026 CTR study.

Compare desktop CTR before and after the quarterly change. Keep mobile data in a separate view because the screen layout differs.

AI Overview exposure and search referral trends in 2026

30. AI Overviews appeared for 59.73% of SE Ranking’s tracked queries in February 2026

SE Ranking tracked 100,000 keywords across 20 niches and found AI Overviews on 59.73% of queries in February 2026. The corresponding pre-change January 2026 figure was 60.85%. SE Ranking’s 2026 AI Overview analysis.

SE Ranking’s tracked keywords reflect its selected niches. A SaaS company can check its own top fifty evaluation queries to see how often Google produces an AI Overview for its buyers.

31. Semrush observed 71% growth in AI Overviews on commercial-intent search results

Semrush tracked more than 600,000 keywords across ten industries in a six-month analysis released in July 2026. AI Overview appearance on commercial-intent search result pages increased by an average of 71%. Semrush’s 2026 commercial-search study.

Add pricing, alternatives and integration searches to the AI Overview audit. They are more closely tied to a buying decision than a generic definition query.

32. Semrush observed a 5% decline in AI Overview appearance on transactional queries

In the same 2026 commercial-intent research, Semrush recorded a 5% decline in AI Overview appearance for transactional queries. Semrush’s 2026 commercial-search study.

A query such as ‘buy annual software subscription’ may have a different result layout from ‘best payroll app for a field team.’ Track those groups separately.

33. Similarweb measured 770.7 million AI referral visits per month in its June 2025–May 2026 window

Similarweb’s generative AI referral study counted an average of 770.7 million monthly visits to websites from AI platforms worldwide in the 12 months through May 2026. Similarweb’s 2026 AI referral report.

Create a separate AI referral segment in analytics, then identify its top landing pages, engaged visits and downstream actions. A global visit total cannot tell you how your own site performs.

34. Similarweb recorded 117.4% year-over-year AI referral growth through May 2026

Similarweb’s global desktop and mobile-web analysis found that average monthly AI referrals increased 117.4% from the preceding year in the June 2025–May 2026 window. Similarweb’s 2026 AI referral report.

Report the actual monthly AI-referred visits next to the growth rate. A small channel can double quickly while still contributing few qualified sessions.

A worked example: when search impressions rise but clicks fall

Say a SaaS company has a group of informational pages explaining customer onboarding. Search Console reports the following results for two comparable months. The numbers here are an illustrative example, designed to show how to read a performance report.

The pages are appearing more often, while a smaller share of searchers click. I’d inspect the queries behind that movement before changing a title or rewriting a paragraph. Did higher-impression queries enter the group? Did positions change? Are AI Overviews now present on some of the searches? Are users increasingly finding the answer on the results page itself?

The next step is to separate the query groups. Compare searches containing your brand name with category questions. Then look at product comparisons, alternatives, integrations and pricing searches individually. A page earning 300 broadly informational clicks may have a different commercial role from one earning 60 highly qualified evaluation-stage clicks.

Build your own benchmark sheet

With the sheet populated, you can compare traffic trends within the same page group and decide where a refresh, technical fix or stronger commercial evidence is warranted.

How to apply these benchmarks to a SaaS content audit

Start with Search Console exports for the last complete month and a comparable previous period. Separate brand searches, category queries, integration pages, software comparisons and informational articles. Use the same unit when making a comparison: monthly sitewide clicks with monthly sitewide clicks, or position-specific CTR with the same device and result type.

1. Find pages with demand. Review important pages with significant impressions, declining clicks or incomplete buying information.
2. Inspect the search result. Note AI Overviews, rich features, competing vendors and the search intent behind each query.
3. Improve the page’s evidence. Update product details, screenshots, comparisons, pricing, limitations and original source links.
4. Measure the change. Track organic clicks, meaningful engagement, inquiries, demos and sales-team use for the affected pages.

For related research, see my AI search and GEO statistics for B2B SaaS, SEO content brief template, and content refresh services.