Let’s be honest: The B2B SEO playbook from 2022 is dead.

Back then, you could win by just being “the longest guide on the internet.” Today, B2B buyers want proof, personality, and precision.

Whether you’re scaling a SaaS tool or building an affiliate powerhouse, here are 10+ actionable strategies to dominate the SERPs this year.

1. Optimize for the “Zero-Click” Reality

Google’s AI Overviews often answer questions before a user even clicks.

• The Move: Use “Answer Blocks” at the top of your H2 sections. Provide a concise, 40-word definition or answer that AI bots can easily scrape. It keeps you visible even if they don’t click through.

2. Prioritize “Information Gain”

If your article on “Best CRM Software” says the same thing as the top 5 results, why should Google rank you?

• The Move: Add a proprietary angle. Include a “hidden cost” section, a specific use-case (e.g., Best for Lagos-based fintechs), or a contrarian opinion that challenges the status quo.

3. Build Topic Clusters, Not Just Posts

One-off articles are hard to rank. You need to prove you’re an authority.

• The Move: If you’re reviewing a tool like Relevance AI, don’t just write one review. Write a cluster: Relevance AI vs. Zapier, How to automate B2B lead gen with Relevance AI, and Relevance AI Pricing Guide. Link them all together.

4. Double Down on “Bottom of the Funnel” (BOFU)

Traffic is a vanity metric.

• The Move: Focus on high-intent keywords like “Alternatives,” “Comparison,” and “Reviews.” A reader searching for “MailerLite vs. Sendy” is 10x more likely to convert than someone searching for “What is email marketing?”

5. Leverage the “Human-in-the-Loop” Edge

With AI content everywhere, E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) is your moat.

• The Move: Use “I” and “We.” Share a screenshot of you actually using the software. Mention a specific bug you found or a feature that saved you 3 hours. People trust people, not anonymous “Admin” accounts.

6. The “SDR-SEO” Alliance

Your sales and support teams know the questions buyers actually ask.

• The Move: Record common objections from sales calls and turn them into H2 subheaders. If customers keep asking “Does this integrate with X?”, make that a dedicated section.

7. Video-First SEO

B2B buyers are increasingly consuming video during their research phase.

• The Move: Embed a 60-second “TL;DR” video at the top of your long-form posts. It increases dwell time (a huge ranking signal) and satisfies users who prefer watching over reading.

8. Optimize for “Non-Traditional” Search

B2B research happens on LinkedIn, Reddit, and specialized communities.

• The Move: Repurpose your blog insights into a “LinkedIn Carousel” or a detailed Reddit answer. Google is increasingly pulling “Perspectives” from these platforms into the main search results.

9. Programmatic SEO for Scale

If you have a database of features or prices, use it.

• The Move: Create comparison landing pages at scale (e.g., [Your Tool] for [Industry]). As long as the data is unique and the template is high-quality, this is a fast track to ranking for “niche + tool” keywords.

10. Audit and “Prune” Yearly

Content decay is real. Information from 2024 might be misleading today.

• The Move: Every six months, refresh your top-performing posts with updated pricing, new screenshots, and current trends. If a post hasn’t gained traffic in a year, either rewrite it or redirect it.

11. (Bonus) The “First-Party Data” Power Move

Original data is the ultimate backlink magnet.

• The Move: Run a small survey or analyze your own site data to find a trend. A headline like “We analyzed 500 SaaS landing pages and found X” will earn more links than a 5,000-word guide.

The Bottom Line

B2B SEO in 2026 is about being the most helpful resource in the room.

Pick one strategy from this list and implement it on your highest-performing page.