This is where I publish strategy notes, industry-specific sample pieces, and commercial content examples that show how I approach modern search, product context, buyer trust, and decision-stage writing.
Explore the writingTHE ARCHIVE
Strategy notes, sample articles, and editorial pieces that show the thinking on the page.
An SEO content brief should make the important decisions before a writer opens a blank document. It is where a team decides who the page is for, what question i…
Read article
47 B2B content marketing statistics from original research conducted in 2026. Explore budgets, AI, publishing, buyer discovery, thought leadership and measureme…
Read research
If your SaaS team needs articles written, a senior freelancer may be enough. If it also needs editors, design, project management and distribution, an agency ma…
Read article
A buyer might discover software through Google, encounter a vendor in an AI-generated answer and check its website before booking a demo. SEO helps those pages…
Read article
A portfolio sample covering fragmented ecommerce financial systems, case studies from Tabs Chocolate and The Magic Brand, and practical integration consideratio…
Read article
A customer discovers a product on Instagram, compares it on a website, visits a store and contacts support after buying. Those touchpoints can operate as separa…
Read article