B2B Content Marketing Statistics 2026: Original Research and Trends

B2B marketers planned bigger content budgets in 2026, even as many struggled to measure revenue impact. SaaS buyers increasingly used AI tools to discover vendors, while marketing leaders said competing websites sounded alike. Those findings raise practical questions about what teams publish, how they differentiate their products and what they measure.

This collection brings together 47 B2B content marketing statistics drawn from original research conducted in 2026. Each finding identifies the people or organizations behind the number, links to the study that collected the data and examines what the result means for content strategy, publishing, distribution or measurement.

2026 B2B content marketing statistics at a glance

• 87% of surveyed content marketers planned larger content budgets in 2026 (Clutch and Conductor)
• 63% of surveyed B2B marketers reported bigger marketing budgets for 2026 (Anteriad and Ascend2)
• 85% of B2B technology content professionals increased publishing volume (Zmist & Copy)
• 13.9% of content marketers in Orbit Media’s 2026 survey reported strong blogging results (Orbit Media Studios)
• Orbit Media’s original-research publishers were 50% more likely to report strong blog results (Orbit Media Studios)
• 81% of surveyed content marketers felt positive about content marketing in the LLM era (Clutch and Conductor)
• 92.4% of marketers in Orbit Media’s 2026 blogging survey used AI tools (Orbit Media Studios)
• Only 30% of Gartner’s surveyed CMOs reported mature AI readiness capabilities (Gartner)
• 34% of surveyed B2B SaaS CMOs invested in GEO or AEO in 2026 (Wynter, CMO software buying study)
• 57% of surveyed B2B SaaS marketing leaders chose vendors for trust, price or buying ease (Wynter, vendor differentiation study)
• 48% of surveyed B2B marketers integrating influencer work with AI search reported AI citations (TopRank Marketing and Ascend2)
• 95% of surveyed senior B2B leaders said their marketing approach needed substantial evolution (Walker Sands)

Original research sources and 2026 fieldwork dates

The research comes from 10 original research programs, with separate Wynter surveys covering software buying, positioning and buyer research. Some programs surveyed B2B SaaS specialists; others surveyed broader groups of marketers or executives. The source details below make it easier to use individual figures with the right context.

B2B content marketing budgets and investment

1. 87% of surveyed content marketers planned larger content budgets in 2026

The January Clutch and Conductor survey found that 87% of its 459 respondents intended to increase spending on content marketing. The respondents worked at organizations ranging from small businesses to enterprises. Clutch and Conductor’s January 2026 content survey.

A budget increase could fund new articles, but it could also pay for customer interviews, product testing, a content refresh or distribution. Those investments solve different problems, so I’d decide which gap matters before expanding the calendar.

2. More than 55% of surveyed content marketers planned to produce additional content in 2026

In the same 459-person survey, more than 55% expected to create more content during 2026. A larger calendar creates more briefs, editing, product reviews and distribution work. I’d check whether the team has capacity for those steps before adding titles to the queue. Clutch and Conductor’s January 2026 content survey.

A publishing plan becomes easier to assess when every proposed article has an audience, a purpose and a distribution plan before production starts.

3. 63% of surveyed B2B marketers reported bigger marketing budgets for 2026

Anteriad and Ascend2 asked 631 marketers at B2B and mixed B2B/B2C companies about their budgets. Sixty-three percent reported an increase for 2026. The shares varied by geography: 70% in the United Kingdom, 59% in Asia-Pacific and 58% in the United States. Anteriad and Ascend2’s March 2026 B2B marketing study.

The regional split is more useful than a single global percentage when planning a local budget. I’d compare it with companies of similar size and selling into the same market.

4. Marketing budgets averaged 7.8% of company revenue among Gartner’s 2026 CMO respondents

Gartner surveyed 401 CMOs and marketing leaders between January and March 2026. Marketing budgets averaged 7.8% of company revenue, compared with 7.7% in 2025. The sample predominantly represented organizations with more than $1 billion in annual revenue. Gartner’s 2026 CMO Spend Survey.

The figure provides context for enterprise marketing investment. Individual content budgets will depend on how much the organization assigns to marketing, channel priorities and in-house capabilities.

5. 56% of Gartner’s surveyed CMOs said their 2026 marketing budgets were insufficient

In Gartner’s 2026 CMO Spend Survey, 56% said their organization lacked the budget required to deliver its marketing strategy; 54% also reported inadequate resources. Gartner’s 2026 CMO Spend Survey.

When funding is constrained, refreshing a well-performing comparison page or improving a high-value conversion path may be a better investment than adding several new awareness articles.

6. Gartner’s 2026 CMO respondents allocated 15.3% of marketing budgets to AI

The average AI allocation in Gartner’s 401-leader sample reached 15.3% of the marketing budget. Among organizations Gartner classified as AI-ready, the allocation averaged 21.3%. Gartner’s 2026 CMO Spend Survey.

A content team may buy an AI drafting tool, while a wider marketing budget also covers CRM integrations, analytics, governance and staff training. I would separate those costs before attributing the entire AI allocation to content production.

B2B content production, quality and original research

7. 85% of B2B technology content professionals increased publishing volume

In Zmist & Copy’s survey of 53 B2B technology content professionals, 58% said content volume had increased slightly and 27% said it had increased a lot over the previous 12 months. Zmist & Copy’s 2026 B2B content study.

If a team doubles its output but keeps summarizing the same five search results, buyers have little reason to read the new pages. I’d give each article a specific question and a source of evidence the existing site lacks.

8. 77% of surveyed B2B tech content professionals said AI-assisted content felt generic

Zmist & Copy found that 77% of its respondents identified generic-sounding content as a challenge after adopting AI. Another 37% said their content sounded like competitors’ content. Zmist & Copy’s 2026 B2B content study.

For a software comparison, that might mean testing the same workflow in both products, showing the screenshots, and quoting a product specialist on an implementation detail. Those details give readers something to compare.

9. 50% of surveyed B2B tech content professionals reported AI-content accuracy problems

Half of the 53 respondents in Zmist & Copy’s research named accuracy as a challenge in their AI-assisted workflows. Forty percent also said quality declined when speed became the priority. Zmist & Copy’s 2026 B2B content study.

Source verification and a knowledgeable editor are valuable parts of the workflow, especially for statistics articles, technical explainers and product comparisons.

10. 52% of surveyed B2B tech content professionals prioritized content quality for 2026

Asked about their primary content goal for 2026, 52% of Zmist & Copy’s respondents chose improving quality, even if it meant publishing less. Twenty-one percent chose higher output, while 19% prioritized production automation. Zmist & Copy’s 2026 B2B content study.

A useful starting point is the ten articles that already attract evaluation-stage visitors. Check feature claims, pricing, screenshots, unanswered questions and whether the products discussed still fit the reader.

11. 13.9% of content marketers in Orbit Media’s 2026 survey reported strong blogging results

Orbit Media’s annual survey of 1,042 content marketers found that 13.9% described their blog as delivering strong marketing results. The survey tracks how writers research, create, publish and promote their work. Orbit Media’s 2026 blogging survey.

Start by comparing the articles that generated qualified inquiries with those that drew visits but no buying conversations. Look at topic, buyer stage, product detail and the action readers took next.

12. 18.9% of content marketers in Orbit Media’s 2026 survey were unsure of blogging results

Another 18.9% of Orbit Media’s respondents said they did not know whether their blog was producing results. The research also examined how bloggers check analytics and which performance indicators they use. Orbit Media’s 2026 blogging survey.

An informational guide might be measured by qualified search visits and return readers. A comparison may be more valuable when prospects reference it in demo calls. Assign those roles before reviewing performance.

13. The average blog post in Orbit Media’s 2026 survey contained 1,312 words

Orbit Media measured an average reported article length of 1,312 words in its 2026 blogging study. Its historical data shows that the average had reached 1,427 words in 2023. Orbit Media’s 2026 blogging survey.

The useful length depends on the question. A pricing explanation may be concise, while a statistics resource needs room for multiple original studies, source context and meaningful comparisons.

14. Bloggers in Orbit Media’s 2026 survey spent an average of 3 hours 20 minutes writing a post

The same survey found an average drafting time of three hours and 20 minutes, compared with a previous peak of four hours and ten minutes in 2022. Orbit Media’s 2026 blogging survey.

A shorter drafting cycle can create room for product research, expert interviews, visuals, distribution and editorial review if teams deliberately assign time to those activities.

15. Orbit Media’s original-research publishers were 50% more likely to report strong blog results

Orbit Media’s analysis found that respondents publishing original research reported strong results about 50% more often than the survey benchmark. The comparison comes from the publisher’s own blogging research. Orbit Media’s 2026 blogging survey.

One original survey could produce a methodology page, an industry benchmark report, charts for individual findings and shorter articles addressing questions respondents raised. Each asset can point back to the original dataset.

AI adoption and content workflows in 2026

16. 75% of content marketers in Clutch and Conductor’s survey used AI in routine content creation

Among the 459 content marketing professionals Clutch and Conductor surveyed, 75% used AI-powered tools as part of their standard production process. Clutch and Conductor’s January 2026 content survey.

A practical team workflow might use AI to organize notes, summarize interviews and prepare options for a draft, with an editor responsible for the final claims, examples and voice.

17. More than 77% of Clutch and Conductor respondents created content intended for AI discovery

More than 77% of the January respondents said they produced content intended to be detected, cited or surfaced by large language models. Nearly one-quarter identified LLMs as the primary audience for most of their content. Clutch and Conductor’s January 2026 content survey.

A product comparison should name the versions and plans assessed, explain the workflow and link directly to current documentation. Readers can then inspect the details an AI answer might summarize.

18. 81% of surveyed content marketers felt positive about content marketing in the LLM era

Clutch and Conductor found that 81% of their respondents felt positive about content marketing amid the rise of large language models. Sixty-seven percent viewed LLMs as an opportunity for their own content efforts. Clutch and Conductor’s January 2026 content survey.

I’d connect AI-search work to existing pages about features, pricing and comparisons, then check how those pages appear for important buyer questions. A separate stream of generic AI-targeted articles risks duplicating the existing library.

19. 73.9% of CMO Survey respondents used AI for marketing content creation

The CMO Survey, fielded January 7–29, 2026, gathered responses from 308 senior US marketers. Among the 188 who answered the relevant AI-use question, 73.9% selected content creation. The CMO Survey’s January 2026 report.

That use case covers a wide range of work, from brainstorming and first drafts to editing and repurposing, so teams benefit from defining what they expect AI to handle.

20. 65.4% of CMO Survey respondents used AI for marketing content personalization

The same CMO Survey question found that 65.4% used AI for content personalization and 49.5% used it to optimize content and timing for marketing ROI. The CMO Survey’s January 2026 report.

For example, a security buyer evaluating a SaaS product may need audit logs and data residency details, while an operations manager needs setup and workflow information. Personalization works better when those needs are documented.

21. 41.5% of CMO Survey respondents used AI for generative engine optimization

In the January 2026 CMO Survey, 41.5% of respondents answering the AI-use question selected generative engine optimization, or GEO, to help content appear in AI-generated search results. The CMO Survey’s January 2026 report.

I’d begin with the pages buyers are likely to verify after an AI answer: product overview, integrations, security, pricing and comparisons. Each should answer a distinct evaluation question.

22. 92.4% of marketers in Orbit Media’s 2026 blogging survey used AI tools

Orbit Media reported that 92.4% of its 1,042 surveyed content marketers used AI somewhere in their blogging process. The study also compared results for respondents using different AI-assisted tasks. Orbit Media’s 2026 blogging survey.

Using the same drafting software as competitors offers little differentiation. A writer who can interview an implementation specialist or test a workflow has material other sites cannot reproduce by summarizing search results.

23. 28% of McKinsey’s 2026 global marketer respondents were redesigning workflows around AI

McKinsey’s survey of 521 global marketers and advertisers, fielded in March 2026, found that 28% viewed their organizations as fundamentally redesigning marketing teams and workflows around AI. McKinsey’s March 2026 marketer survey.

A redesigned editorial workflow can connect research collection, briefs, interviews, drafting, fact-checking and distribution instead of introducing tools separately at each stage.

24. 87% of McKinsey’s surveyed global marketers were excited about AI’s possibilities

McKinsey found that 87% of its respondents were excited about the possibilities of AI. The research collected perspectives from in-house marketing roles ranging from individual contributors to executives. McKinsey’s March 2026 marketer survey.

The enthusiasm creates opportunities to test new workflows, especially for research processing, segmentation and faster reuse of original content across channels.

25. 57% of McKinsey’s surveyed global marketers felt anxious about AI’s effect on their roles

In the same March 2026 sample, 57% reported anxiety about what AI would mean for their work. McKinsey also reported a higher level of anxiety among individual contributors. McKinsey’s March 2026 marketer survey.

Assign responsibility explicitly: who verifies numerical claims, who checks screenshots against the current product, who approves sensitive statements and who publishes the final version.

26. Only 30% of Gartner’s surveyed CMOs reported mature AI readiness capabilities

Gartner found that 70% of CMOs regarded becoming an AI leader as a critical goal for 2026, while 30% reported mature or fully developed AI readiness capabilities. Gartner’s 2026 CMO Spend Survey.

The result points to implementation work beyond acquiring software: consistent data, shared processes, governance and staff capabilities.

B2B buyer discovery, content and differentiation

27. 84% of surveyed B2B SaaS CMOs used AI tools to discover software vendors

Wynter surveyed 101 CMOs at B2B SaaS companies with at least $50 million in revenue in January 2026. Eighty-four percent used AI tools or large language models during vendor discovery, compared with 24% in the preceding edition. Wynter’s January 2026 CMO buying study.

A buyer asking an AI assistant for payroll tools that work offline still needs to know which plan supports that workflow. Put the answer and the plan restriction on the relevant product page.

28. 68% of Wynter’s surveyed B2B SaaS CMOs started vendor research with AI tools

In Wynter’s January CMO study, 68% mentioned starting vendor research with AI tools ahead of traditional search. Google appeared in 72% of responses, often to verify findings from other channels. Wynter’s January 2026 CMO buying study.

A useful sequence is a product overview for initial fit, a comparison for alternatives, integration documentation for technical checks and a customer example showing how the product was implemented.

29. 42% of surveyed B2B SaaS CMOs ranked peer recommendations first for vendor consideration

In Wynter’s 101-CMO study, 42% ranked word of mouth and peers as the most influential factor when deciding which software vendors to consider. Wynter’s January 2026 CMO buying study.

A case study with the starting problem, implementation steps and measured result gives peers details they can discuss. A generic endorsement offers much less help during shortlisting.

30. 96% of surveyed B2B SaaS CMOs visited vendor websites while evaluating software

Wynter found that 96% of its January respondents visited vendor websites during the evaluation process. The site remained a common destination even as discovery increasingly happened in AI tools and peer communities. Wynter’s January 2026 CMO buying study.

A buyer should be able to find supported use cases, plan limitations, integration requirements and the steps involved in buying or trying the product without piecing together five unrelated pages.

31. 58% of surveyed B2B SaaS CMOs tried interactive demos before speaking with sales

In the same Wynter study, 58% tried an interactive product demo before the first sales conversation, up from 46% in the previous year’s study. Wynter’s January 2026 CMO buying study.

An interactive demo can show how to set up a workflow and what the buyer will see afterward. A written comparison can explain where that workflow differs across plans or competitors.

32. 34% of surveyed B2B SaaS CMOs invested in GEO or AEO in 2026

Wynter reported that 34% of the surveyed CMOs were investing in generative engine optimization or answer engine optimization in 2026. The category had not registered as an investment priority in its 2025 sample. Wynter’s January 2026 CMO buying study.

Before buying a standalone GEO campaign, I’d inventory the pages that answer common vendor-research questions and check whether AI tools can retrieve accurate product details from them.

33. 64% of B2B SaaS marketing leaders struggled to distinguish competing vendors’ messaging

In June 2026, Wynter surveyed 100 B2B SaaS marketing leaders who had recently compared vendors. Sixty-four percent rated the websites and messaging difficult to tell apart. In a blind test of five CRM value propositions, respondents averaged 1.86 correct matches out of five. Wynter’s June 2026 vendor study.

For example, compare how two tools handle permissions, offline use, payroll export and support. Show which criteria you checked and where the product documentation confirms the difference.

34. 87% of surveyed B2B SaaS marketing leaders used peer recommendations to shortlist vendors

In Wynter’s June vendor differentiation study, 87% selected peer recommendations as a way vendors reached their shortlist. Only 29% selected memorable vendor messaging. Wynter’s June 2026 vendor study.

Start with one specific claim the product can demonstrate, such as a documented setup process or measured outcome, and give customers a link they can share when someone asks about that capability.

35. 57% of surveyed B2B SaaS marketing leaders chose vendors for trust, price or buying ease

When respondents described the leading reason behind a final vendor decision, 57% selected ease of buying, existing trust or price. Forty-one percent selected a genuinely different product capability as the single biggest reason. Wynter’s June 2026 vendor study.

An evaluation page could put plan boundaries, contract requirements, security documentation and trial terms in one place. Those details save buyers from assembling answers during procurement.

B2B thought leadership, creators and distribution

36. 72% of very-effective B2B influencer programs used always-on engagement

TopRank Marketing and Ascend2 surveyed 424 US B2B marketers between mid-May and mid-June 2026. Among programs respondents rated very effective, 72% used always-on influencer engagement, compared with 27% of other programs. TopRank and Ascend2’s 2026 influencer study.

Instead of commissioning an expert quote for every campaign, invite the same practitioner to critique a quarterly report, contribute to a webinar and review the implementation details in a product guide. The researchers released these 2026 findings in a report titled for 2027.

37. 86% of surveyed B2B influencer marketers said AI-search visibility would matter to their programs

In the same TopRank and Ascend2 study, 86% said improving visibility in generative AI tools would be important during the coming year. Twenty-one percent had made that visibility a primary goal. TopRank and Ascend2’s 2026 influencer study.

Creators and subject-matter experts can contribute independent explanations, demonstrations and conversations that help buyers research products beyond a brand’s own website.

38. 46% of surveyed B2B influencer marketers prioritized creator credibility over audience size

TopRank and Ascend2 found that 46% selected trustworthiness and credibility as a top criterion for choosing creators, 40% chose audience relevance and 30% chose audience size. TopRank and Ascend2’s 2026 influencer study.

For a payroll software report, a practitioner who has managed multi-country implementation may be a stronger contributor than a large general-business account.

39. 48% of surveyed B2B marketers integrating influencer work with AI search reported AI citations

Among surveyed marketers who connected influencer marketing to AI-search optimization, 48% reported their brand being cited in AI answers, compared with 26% among those who had not made that connection. TopRank and Ascend2’s 2026 influencer study.

The finding offers an idea for measurement: track relevant brand mentions and referrals alongside the reach and engagement of expert-led content.

B2B content measurement, attribution and buyer research

40. 18% of Anteriad and Ascend2’s surveyed B2B marketers tracked attribution through closed revenue

In the March 2026 survey of 631 B2B and mixed B2B/B2C marketers, 18% reported a complete attribution model connecting marketing activity to closed revenue. Forty-five percent of this attribution group reported significantly exceeding goals, compared with 24% of other respondents. Anteriad and Ascend2’s March 2026 B2B marketing study.

Where sales cycles are long, content teams can connect their publishing data with CRM opportunity information and sales feedback to understand which assets assist buyer decisions.

41. 41% of surveyed B2B marketers frequently moved campaign spending based on performance

Anteriad and Ascend2 found that 41% of their respondents frequently reallocated spend while campaigns were active. Others cited approval delays, limited technology and poor access to current performance data as obstacles. Anteriad and Ascend2’s March 2026 B2B marketing study.

If a webinar brings more qualified demo conversations than a paid social campaign, review the audience, questions and follow-up assets before reallocating the next campaign’s spend.

42. 48% of surveyed B2B marketers struggled with marketing data quality and reliability

Nearly half of Anteriad and Ascend2’s 631 respondents, 48%, identified data quality and reliability as challenges. Forty-four percent cited privacy and compliance requirements, while 41% described disconnected systems or weak alignment across teams. Anteriad and Ascend2’s March 2026 B2B marketing study.

That matters when judging marketing content. A comparison page may influence a deal months before a sales call. Consistent page grouping, campaign tagging and CRM notes help the team recover that context.

43. 48% of surveyed senior B2B leaders rated their organizations’ growth maturity highly

Walker Sands surveyed 200 senior US leaders from B2B organizations earning more than $100 million annually in March 2026. Forty-eight percent rated their organizations’ growth maturity as high performing. Walker Sands’ 2026 B2B growth study.

A content program contributes to growth maturity when it connects audience research, production, distribution and sales enablement to shared commercial objectives.

44. 95% of surveyed senior B2B leaders said their marketing approach needed substantial evolution

In the same Walker Sands survey, 95% agreed their current marketing approach needed significant evolution to compete with more advanced B2B and B2C brands. Only 35% said their teams were using AI to improve efficiency while maintaining quality and relevance. Walker Sands’ 2026 B2B growth study.

That suggests an opportunity to improve the underlying process: reusable research, stronger briefs, expert collaboration, coordinated channels and a clear way to learn from published work.

45. 9% of surveyed B2B SaaS marketing leaders based major decisions mainly on buyer research

Wynter surveyed 100 B2B SaaS marketing leaders in September 2026. Nine percent said direct research with target buyers was the main basis for their most recent significant marketing decision, while 32% cited leadership judgment. Wynter’s September 2026 buyer research study.

Before committing to a major new content cluster, interviews with prospective buyers can help identify their questions, objections and evaluation criteria.

46. 53% of surveyed B2B SaaS marketing leaders rarely researched prospects outside their customer base

In Wynter’s September study, 53% said they researched people who were not existing customers once a year or less, or never. Only 8% said they did so monthly or more frequently. Wynter’s September 2026 buyer research study.

Research with lost opportunities, category buyers and people who never entered the funnel can uncover gaps in positioning and content coverage.

47. 50% of surveyed B2B SaaS marketing leaders changed messaging or positioning after research

Half of Wynter’s 100 September respondents said research had changed their messaging or positioning within the previous 12 months. That gives buyer interviews an immediate editorial use beyond reporting: they can change which comparisons, objections and use cases a company addresses. Wynter’s September 2026 buyer research study.

A practical workflow is to record the wording buyers use, identify repeated decision criteria and update high-intent pages before commissioning additional articles.

Four decisions these 2026 studies can inform

I’d use these studies to make four decisions before approving the next round of content investment.

Content investment is growing while attribution remains limited

Clutch and Conductor found that 87% of surveyed content marketers planned bigger content budgets. In Anteriad and Ascend2’s research, 18% of respondents had attribution that tracked marketing activity through closed revenue. The budget question is what the additional investment will buy and how the team will recognize useful results.

I’d start by assigning each content project a job. A new category report might aim to earn relevant coverage and qualified discovery. A comparison page might help buyers shortlist products. A case study might support active sales conversations. Those assets need different evidence of progress.

AI discovery makes product-page depth more important

In Wynter’s January CMO survey, 84% used AI to discover vendors and 96% visited vendor websites during evaluation. The vendor website still has a job after the buyer discovers its name through AI tools.

For a SaaS business, I’d examine the five pages a prospective buyer is most likely to open after hearing its name: the product overview, integration documentation, pricing, comparison page and a relevant customer story. Then I’d check whether those pages explain the same product accurately, with enough detail for an actual evaluation.

Higher publishing volume raises the value of original evidence

Zmist & Copy found that 85% of surveyed B2B technology content professionals had increased output, while 77% identified generic-sounding AI content as a challenge. In Orbit Media’s blogging study, publishers using original research were more likely to report strong results.

That gives a content team a better question than “How many more articles can we publish?” Which pieces could use product testing, a buyer interview, an original dataset or a more detailed comparison? The answer may lead to one strong research project that supports several separate articles.

Prospective buyers can reveal what customer research misses

Among respondents in Wynter’s differentiation research, 64% struggled to tell competing vendors apart through their websites. In its separate buyer-research study, 53% said they researched people outside their customer base once a year or less, or never.

One practical response is to interview people who considered a competitor, abandoned the shortlist or never requested a demo. Ask what they were trying to do, which differences mattered and which claims they could verify. Those answers can improve homepage copy, comparison pages and sales material in ways a keyword report alone cannot.

Where to put these statistics to work

For a practical first pass, review the pages that already play a role in purchasing decisions. Start with pricing explainers, alternatives, comparisons, integration documentation and case studies. For each page, check the buyer question, the product evidence, when that evidence was last verified and whether the next step is clear.

• For an original research report: publish the survey question, sample and fieldwork date alongside the numbers; make individual charts and findings easy to cite.
• For a product comparison: describe the workflows tested, feature or plan limitations and where each option fits, supported by screenshots and current documentation.
• For a content refresh: preserve useful material, replace stale facts and add new buyer evidence rather than rewriting the page merely to update its date.
• For measurement: connect the page’s intended purpose to the signals that matter, such as qualified discovery, sales usage, buyer feedback or opportunities influenced.

Related reading: how I verify statistics before citing them, AI search and GEO statistics for B2B SaaS, and B2B content marketing costs in 2026.